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Best Content of the Week
This week's best content covers a lot of bases, from business development to coaching to sleep hygiene.
We have an awesome podcast interview with Mike Israetel that covers a range of topics related to building a brand and pivoting in your career. Aaron Horschig's video will make you much better at helping clients find their perfect squat stance. Justin Kompf's post on Tony Gentilcore's blog explains the role we can play in the lives of clients who don't have the support of their loved ones.
And if you're reading all this late at night, Tom Venuto's post about sleep habits will inspire you to start working on your own.
— Esther Avant
Best Article
The Law of Social Sabotage: Understanding the Reactions of People Who Try to Hold Us Back -- Justin Kompf, tonygentilcore.com
Ever had a client drop off the face of the earth and never return your calls? The reason could be social sabotage: When friends and family don't support your client's goals, or actively undermine mine, it's a lot harder for them to stay the course.
Longtime PTDC contributor Justin Kompf has some tips to help your clients work through their lack of social support without giving up on their goals.
— Shane McLean
Best Video
How to Find the Right Squat Stance for Your Anatomy -- Aaron Horschig, Squat University
I wish I'd had a video like this when I was new to strength training and trying so hard to mimic the squat stance in the NSCA textbook. It would've saved me a lot of frustration.
Whether you're trying to help your clients find their best squat stance or perfect your own form, Aaron Horschig's video is worth seven minutes of your time.
— Esther Avant
Best Social Media Post
Posted by Tom Venuto on Tuesday, July 28, 2020
We all know that lack of sleep can hinder fat loss, muscle gain, and overall quality of life. But how seriously do you heed that warning? Tom Venuto offers a comprehensive list of sleep hygiene tips and challenges us to assess how many of them we actually use.
— Christina Abbey
Best Podcast
How to Go From Bodybuilding Coach to Content Marketer -- Jonny Watson and Yusef Smith with guest Mike Israetel
Mike Israetel dives into how the industry has changed, knowing your audience, honest marketing, building a personal brand, dealing with controversy, and creating a globe-spanning "octopus."
— Mike Howard
More Great Fitness Content
Always Practice Safe Sets -- Adam Willis with guest Wesley Showalter
Why PCOS Might Make Weight Loss Harder -- Spencer Nadolsky
Great Coaches Are Both Firm and Flexible -- John O'Sullivan, Changing the Game Project
Does Having More Muscle Mean I Can Eat More Food? -- Calvin Huynh, Awesome Fitness Science
