"Consider this required reading for anyone running a small business. This book is filled with timeless advice, and unlike so many other business books, it's a joy to read."

Harley Finklestein
President: Shopify
"This book is a must-read for anyone who wants to break the cycle of meaningless metrics, endless content generation, and start building real, long-lasting success (and wealth)."

Sam Parr
Host: My First Million podcast
"The Obvious Choice is a playbook for taking action on things that actually work versus following the flavor of the day or the newest social media soundbite."

Joey Coleman
Wall Street Journal bestselling author of Never Lose a Customer Again
"Jon will show you how to stop playing small, own your worth, and start earning what you deserve while making a real impact."

Jen Gottlieb
Author of Be Seen
"The Obvious Choice is a wake-up call not only for how to do business, but how to live and make genuine connections in an all-too-online world."

Michael Easter
NYT bestselling author of Comfort Crisis