Trying to win the internet is a gloriously inefficient way to build a business. 

Forget becoming an influencer. Just because you can sell to the world, it doesn’t mean that you have to––and it’s definitely not where you start.

Building a business and becoming an online entertainer are different games people play––neither’s better or worse but problems arise when you conflate the two––playing by the rules of one and desiring the rewards of the other.

It’s not about being the best choice for everyone. It’s about being the obvious choice for the right people.

Whether you’re new or you’ve been on this journey for years, I want to show you all the ways you can succeed on your own terms: without compromising personal relationships, wellbeing, and your quality of life.

Here’s what I mean:

I never tried to be an overnight success. I never added “marketing guru” or “social media personality” to my resume. Honestly, I walked a more obvious path, and that road led me to where I am today. 

Our industry is beautifully-flawed. Unfortunately, many of my colleagues have already burned out and failed, exciting fitness, leaving their passions behind. They never got the tools and guidance that they needed. And as social media turned into the overcrowded influencer machine it is today, I’ve watched even more people sprint down the same road with no end in sight. It sucks.

So, I’ve dedicated this phase of my career to helping you make more money, have more freedom, and help more people. This site is full of free and paid resources from 1,500+ free articles, to a top-ranked podcast, to free professional personal trainer software, to paid business mentorship. 

Exploration is my guiding principle. From world travel to exploring business ventures, there's no one best way. Instead, it's up to us to find our way of living and working. And I hope what you find here helps you on your journey to finding yours.