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“After reading Unhinged Habits, you will reorient your life around what matters the most.”
– Arthur C. Brooks (#1 NYT Bestselling Author, Harvard Professor)
“Unhinged Habits is a radical reimaging of Modern life through an ancestral lens.”
– Michael Easter (NYT Bestselling Author, Comfort Crisis)

Habits for Ambitious Humans

Most habit advice assumes consistency, control, and a predictable schedule. That’s not how most lives are actually lived.

Unhinged Habits is built around decision-making in imperfect conditions—showing how to choose habits that remain workable when routines break, energy drops, or priorities collide. Instead of relying on willpower, the focus is on designing habits that adapt to the realities of everyday life.

This approach makes progress more resilient, even when life doesn’t cooperate.

Every Friday, over 74,000 people choose to get 5 Reps Friday.

Each issue has short tips that help you build wealth, freedom, and purpose.

Free Gift: When you sign up, I’ll send you How I Prepare to Do My Best Work — a short, practical PDF on setting yourself up for focused, meaningful work.
  • Set the conditions for your best work
  • Build a routine that conserves energy, not willpower
  • Create focus without rigid productivity systems
  • Prepare in a way that’s portable, forgiving, and human
You will receive one message every Friday in addition to occasional promotional messages. Unsubscribe anything.
As seen in:
1,500+
free articles
250,000+
books and courses sold
100,000+
entrepreneurs, coaches, and trainers strong
120+
countries served
20M+
visitors educated
ABOUT ME

How I can help you avoid burnout and reach new heights 

Hi, I’m Jonathan Goodman. My career started as a personal trainer. Then I wrote a book. And started a website. And built a business. And another. 32 products, 12 books later, I'm still trying to figure out what I'm going to be when I grow up.

There was never a plan. Just a desire for more. The beginning of my career was spent building things for trainers. Now I'm more focused on exploring the deeper problems of purpose, meaning, and happiness. 

I've got three young kids. Time's tight these days. And so I've decided to focus on writing. Not because it's the best way to make money. But because I feel like it makes me the best human for the people that I love–my family, friends, and community.

This site is full of free and paid resources from 1,500+ free articles, to books like Unhinged Habits, to paid business mentorship for online trainers. 

Exploration is my guiding principle. From world travel to exploring business ventures, there's no one best way. Instead, it's up to us to find our way of living and working. And I hope what you find here helps you on your journey to finding yours.

Follow me:
BOOKS

How to know which book is right for you

Unhinged Habits

$22.99

Break bad habits and build your rich life by mastering the art of strategic subtraction.

The Harvard Professor and #1 New York Times Bestselling author, Arthur C. Brooks says that "This beautiful book will help you reorient your life around what matters most."

This book is for anybody wanting to break out of bad routines that want a better life and are willing to go after it.

Try it out by downloading a free chapter.

Ignite the Fire: The Secrets to Building a Successful Personal Training Career

$19.99
Clear road map to building your career from the bottom up so you can find more clients, build your reputation, and make more money.
Buy Now

The Obvious Choice: Lessons on success, profit and finding your way

$29.99
For any marketer, business owner, coach, or entrepreneur who wants to stand out and sell more without praying to the algorithm Gods.
Buy Now

Getting Clients and Referrals (Includes: 50 proven ways to get more clients!)

$24.99
The most comprehensive guide to getting clients ever produced!
Buy Now

Online Training
(Wealthy Fit Pro Guides)

$19.99
How the Best Online Coaches in the World Actually Deliver Their Online Training
Buy Now

Starting Your Career
(Wealthy Fit Pro Guides)

$19.99
The perfect launching pad for your career and a nice companion to Ignite the Fire.
Buy Now

Viralnomics: How to get people to want to talk about you

$19.99
How to best use social media to get fans who will rave about you (and buy).
Buy Now
MENTORSHIP

Financial Freedom for Online Trainers

Everything I teach is based on the four pillars of Systems, marketing, sales, and client care — You'll be amazed at how far you can go with a little expert guidance. Below are the mentorship services my team and I offer.

Do it Yourself

You're new(er) to online training
  • Learn how to get clients and take great care of them
  • Become setup perfectly for growth.
  • 100% self-paced with group support + an option for personal phone coaching.
Get Started

High-level mentorship


  • Charge more and deliver a premium service.
  • Reach and help more people.
  • Includes both personal coaching and group workshops.
Get Started

Phone Consulting

High-end strategy for gyms or large online coaching companies
  • Identify gaps in your client care
  • Improve your retention
  • Supercharge your team and growth
Cost $1,500/hr. Max 5 hours (pending availability).
Get Started

The Tiny Habits of Great Work

Over the last 15 years, I've sold over 250,000 books, courses, and coaching packages—all because of a simple habit stack. I wrote a one-page practical PDF sharing how to set yourself up for focused, meaningful work. Enter your email to get it.
The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
In addition to the PDF, you will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime. Unsubscribe any time.

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“I have a 100% switch and positivity rate for all my clients!”
“I’m shocked that it’s free!”
"This is 1,000X better than Google Sheets!"
“It reduces barriers to program adherence!”

The Obvious Choice

Get equipped to explore what’s out there — then go get it

Proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Enter your email to get a free chapter.

In addition to the chapter, you will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime.
"Consider this required reading for anyone running a small business." - Harley Finklestein (President: Shopify)
"If you want to win in business without feeling like you have to win the internet, get this book!" - Jason Feifer (Editor in-Chief: Entrepreneur Magazine)
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