The Top Article of the Week

Building A Strong Business: How to create an effective marketing plan by focusing on your Core Offer -- Ryan Ketchum

 

"How do I get more clients?" is the number one question asked by personal trainers. Unsurprisingly, the reason they struggle with building up their client base...is the same reason they struggle with anything else.

They don't specialize. They're trying to do everything for everyone, at all times. Just like this hinders their effectiveness as coaches, so too it hinders their effectiveness as marketers. To be fair, it isn't all their fault. Every time they log into Facebook, they see another (unsuccessful) marketing guru telling them that they won't be successful unless they add yet another lead catcher. As a result, these trainers lose sight of the fact that they don't need 20 different systems for getting clients. They don't even need 10. Not 5. Not even 3. What they need is one single system that works (credit: Jon Goodman). In other words, they need to specialize.

In this week's top article, Ryan Ketchum lays out how your decision to specialize will boost both your value and your profits. Get crackin'.

General Health

I Picked The Right Month To Start Meditating -- Caitlin Constantine

Getting To Know Your Serratus Anterior: Strengthen Your "Wings" -- Willow Ryan, Breaking Muscle

3 Easy and Effective Exercises to Fix Winged Scapula -- Rick Kaseli

The Mindset Benefits of Lifting Weights -- Alexander Cortes, Danger & Play

Healthy, Moderate, Practical, And Enjoyable Behaviours > ''Perfection,'' Extremes, Fads, And Quite Frankly, Bullshit  -- Meghan Callaway

Strength Training

The Sumo Deadlift — You're Doing It the Wrong Way -- C.J. Murphy, Elite FTS

The Busy Guy's Bulking Routine -- Mike Samuels

How to Perform A Barbell Clean -- Ingrid Marcum, Girls Gone Strong

10 Smart Loaded Carry Variations For Safer, More Effective Core Strength -- Chris Cooper, drjohnrusin.com

The Dark Side of Progressive Resistance -- Rusty Moore

Fat Loss

Losing Weight and Your Sanity: Why the Scale Lies (And How to Make Sense of Your Weight) -- Brian Sabin, Born Fitness

Two Things I Learned on the Diet Rollercoaster. -- Erika Hurst

Strength Training for Fat Loss? What "Toning Up" Really Means -- Emily Ledford

Career

The Complete Guide to Developing Your First Online Fitness Product for Under $20 With or Without a Website in 16 Steps -- Jon Goodman

Forget the Athletes...I Want to Coach Everyday Joe's -- Frank Duffy, petedupuis.com

Passion Alone Doesn’t Make You a Successful Fitness Pro, But Following These 3 Things Can -- Paul Meldrum, PTDC

7 Things That Can Make You A Successful Online Trainer -- Skip Hill, EliteFTS