The Top Article of the Week
Personal Trainers: Wear Clothes -- Lee Boyce, leeboyce.com
Social media can be a great tool to build your fitness business, but it needs to be used with caution. Lee Boyce has it covered (pun intended).
General Health
Motivation Is Bullshit -- Chris Tutela, Elite FTS
Eliminate Options: Driving Action with a Strong Default Mode -- Shane Trotter, Breaking Muscle
How Self-Awareness Improves Performance in Sports and Life -- Erica Suter, ericasuter.com
Fat Loss
The Raw, Hard Truth About How to Get Shredded -- Christian Finn, Muscle Evo
Do Ketogenic Diets Cause Muscle Loss? Here's What Science Says -- Vincent Sparagna, Myolean Fitness
Dietary Pinball: How to Choose the Best Diet for You – Part 1 -- Matt Mearns, Healthy Living, Heavy Lifting
Strength Training
Genetics-Based Expectations Affect Your Physiology -- Greg Nuckols, Stronger by Science
Bridging the Gap Between Science and Practice in Fitness Continuing Education -- Nick Tumminello, nicktumminello.com
Programming for Weightlifting: Exercise Selection and Sequencing -- Chad Wesley Smith and Max Aita, Juggernaut Training Systems
The Bulking and Cutting Handbook -- Paul Carter, T Nation
Career
Social Media for Your Gym: Pick a Lane and Stay In It -- Pete Dupuis, petedupuis.com