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Best Content of the Week
Posting polarizing content may help you stand out and attract clients who agree with your message. But does it do more harm than good?
Just like in politics, the more people dig in their heels at one extreme or the other, the more we lose sight of the more nuanced "messy middle."
Check out this week's best social media post for a breakdown of the extremes and the "messy middle" of weight loss—so you can get better results for your clients.
— Esther Avant
Best Article
5 Reasons Every Personal Trainer Needs a Fitness Coach -- Joe Dowdell, the PTDC
Abraham Lincoln once said: "A man who represents himself, has a fool for a client." The same could be said for trainers. Joe Dowdell, the PTDC's Online Trainer Coaching program architect, gives you five very good reasons to outsource your personal programming.
— Shane McLean
Best Video
What to Do When a Prospect Says - I Need to Ask My Partner -- Matthew Ryder
If you're a personal trainer, chances are you've heard the sales objection "I have to ask my spouse." It used to stop me in my tracks. I never knew what to say. Did the person actually have to speak with their partner, or was it just an excuse to get out of there and never be heard from again? In this week's best video, Matthew Ryder addresses how to know which one you're dealing with and how to respond to each.
— Esther Avant
Best Social Media Post
Posted by Balance365 Life on Wednesday, April 14, 2021
"If you really loved your body, you'd stop dieting and be confident in who you are."
"If you really loved your body, you'd never eat X, Y, or Z."
Depending who you listen to, you might hear one of these sentiments a lot more often than the other. But as Balance365 Life reminded us this week, there's always a healthy middle ground between extremes.
— Christina Abbey
Best Podcast
How Body Shame Can Lead to Future Weight Gain -- Annie Brees & Jennifer Campbell, Balance365 Radio
Sadly, shame is still a prime weight-loss motivator for countless women. Annie Brees and Jennifer Campbell discuss why this strategy is not only ineffective but also counterproductive long term. They break down why self-shame can lead to extremes and how to break this cycle and adopt healthier outlooks.
— Mike Howard
More Great Fitness Content
“Feeling Like It” Isn’t a Requirement -- Nia Shanks
6 Science-Backed Fitness Motivation Tips That Really Work -- Adam Bornstein, Born Fitness
Learn Diaphragmatic Breathing Technique -- Meg Gallagher
The Art of Session Delivery -- Stuart Aitken with guest Tony Gentilcore, Lift The Bar
