Building a Fitness Business That Grows With Your Audience

Listen on Apple
Listen on Spotify

In today's episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.

Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce

0:00 - Introduction & book launch discussion

1:08 - Lance's background as an online trainer

2:15 - Business metrics discussion

2:45 - Current audience challenges

3:56 - Target niche description

4:32 - New content project: Fitness "Hot Ones" spin-off

5:39 - Main challenge: Client affordability

7:51 - Discussion on backup plans and risk-taking

9:27 - Strategy: Growing with a maturing audience

12:51 - Marketing to life transition moments

14:04 - Building muscle in your 20s

17:19 - Different types of college clients

Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship

Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to [email protected]

Hosts:
@itscoachgoodman
@fitnessjonestraining
@amberreynolds.me

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

Jonathan Goodman

Jonathan Goodman 🇨🇦 is the author of Ignite the Fire (1,400+ 5⭐ ) and The Obvious Choice (published by HarperCollins). He also hosts the Obvious Choice Podcast. Over 56,000+ trainers, gym owners, and influencers have hired him to help them scale their online training business through programs like the Online Trainer Mentorship. He also created free software for fitness and nutrition coaches used by over 43,000 coaches: QuickCoach.Fit. 200,000+ follow him on his Personal Instagram where he is very active.

50k Followers, 30 Days!

I recorded a podcast sharing the simple way I did it. Focused growth periods can be effective (with the right efforts). Enter your email below for the recording.

The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.

In addition to the recording, you will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime. Unsubscribe any time.

Building a Fitness Business That Grows With Your Audience

Jonathan Goodman

More Episodes

50k Followers, 30 Days!