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In today's episode, we're diving deep with Kim, a women's empowerment coach who's mastered the art of balancing a high-powered NASA career with a thriving coaching practice. What fascinates me about Kim's business is that it's what I call an 'avocado business' - where timing is everything - and today we're going to unpack exactly what that means and how to market it effectively.
Timestamps
0:00 Introductions and background
0:38 Kim's coaching journey and niche evolution
1:17 Target audience and coaching approach
2:30 Building an engaged following over time
3:30 Balancing NASA career with coaching
4:48 Challenges with scaling and time management
5:29 The "Avocado Business" concept
7:24 Speaking to moments vs. ideas
9:12 Discussion of business models and group coaching
11:42 Strategies for group programs
13:42 Creating targeted content and wait lists
16:39 Integrating different program offerings
18:17 Final advice on starting small
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Hosts:
@itscoachgoodman
@fitnessjonestraining
@amberreynolds.me
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