Happy 5-Reps Friday!
Here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.
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2 Coaching Concepts
1.
Trainers don't all have six-packs.
Yes, we also enjoy an extra piece of pie and skip workouts.
Being fit is important, but it isn't all we think about.
Fitness for life isn't a 30-day challenge.
We're training to enjoy life, not look good for a photoshoot.
The more honest you are with your clients about how human you are, the better their results will be.
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2.
Technique over ego.
Lighter weights lifted well gets better results than heavy weights lifted poorly.
'Light' doesn't mean easy though.
Intensity is important.
2-3 tough sets drives more progress than 4-5 easy sets.
2 Business Nuggets
1.
Referred customers are easier to sell, spend more, and refer others.
Here's three truths about referrals:
a) Gift cards don't encourage referrals.
b) Make it natural for the client.
c) Follow up.
A 7-step process for getting referrals
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2.
Stop making content so hard.
Be targeted.
Identify one ideal person in your niche.
List their:
-Age + occupation.
-Struggles + dreams.
Pretend as if everything you create is for them. Give them a name.
Your goal should be to get 30 people to LOVE you, not 10,000 who kind of care.
The 5 other things most online trainers miss here
1 Quote to Consider
“Life is an adventure, not a test.
There are no correct answers in the back of the book; we don’t get to find out what was behind door number two; we never even know whether we won.
If you want some guarantee that everything will turn out all right and you’ll have no regrets, it’s not an adventure you want; it’s a theme park.”
-Timothy Kreider
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www.theptdc.com/articles/5-reps-Dec-16-2022
Talk next week,
-Jon
