First, here's what's new this week.
Obvious Choice Podcast Episodes:
293: From Highs to Lows: The Emotional Rollercoaster Every Coach Knows (Hot Seat)
*If you only listen to one, make it this one.
Money
1.
Nothing about what you do matters if you don’t know what matters to them.
Once you know what they want, highlight one thing and tell them why it solves their problem. The easier you make their decision, the more obvious the choice their purchase will be.
-An excerpt from The Obvious Choice. (Preorder here)
Authenticity is rarely our problem. Most often, our problem is trusting that our authentic self is enough. Your biggest competitive advantage online is that you’re unique and special and weird. We all are.
Health
1.
Netflix—the $153B company—says its greatest competitor is sleep. The fitness industry’s greatest competitor is Netflix.
Becoming mentally, physically, and emotionally strong has become a superpower in a modern world that profits off of a lack of focus.
Relationships
1.
It’s easy to get caught up in the moment. When you were young, your parents likely told you to “count to 10” when you were angry. A simple pause can make all the difference.
2.
The people I admire aren’t the richest. No. They’re the ones who are the most unflinchingly themselves. The ones grounded in reality. The ones aware of what makes them happy. The ones who have time for the people that they love. Who don’t crave external validation because it comes from within.
A Few Good Quotes from a Great Book
"The motivations of men. They never make sense. And they always make sense.”
"You don’t understand a man until you understand what makes him do what he does. Every man is a hero in his own story, Princess."
"Most people who do what you’d call ‘wrong’ do it for what they call ‘right’ reasons."
From Warbreaker by Brandon Sanderson
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Book marketing season in full swing. This week's consisted of writing 300+ personal notes, recording 7 podcasts, and a whirlwind 'there-and-back' trip to New York for a few in-person tapings. Let's gooooooo.
-Jon
P.S. Sorry to interrupt
Promo
No promo today. Have a great weekend!
Coach. Author. World explorer. But mostly, Dad.
Free
Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach
Paid
Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship
