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Author: Elsbeth Vaino

Elsbeth Vaino is the owner and head trainer at Custom Strength, in Ottawa Canada, where she works primarily with clients over 30 who continue to perform at high levels in their chosen sport, as well as helping clients return to sports post-injury. Prior to becoming a trainer, Elsbeth had a successful career in engineering, which significantly influences her approach. She holds a CSCS, is FMS certified, and also has a wealth of experience coaching and teaching sports (hockey, ultimate, and skiing). Elsbeth shares her views and approach to fitness and nutrition at Elsbethvaino.com.

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All posts in "Author: Elsbeth Vaino"

Your Ultimate Guide to Finding the Niche to Set Yourself Apart in the Fitness Industry

Marketing to fewer people can get you more clients

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8 Insider Tips To Improve Your Fitness Training Program For Women

Don't ask her to stick her butt out for all to look at while doing deadlifts (and more tips like this ...)

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I recorded a podcast sharing the simple way I did it. Focused growth periods can be effective (with the right efforts). Enter your email below for the recording.
The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
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