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Author: Lou Schuler

5-Reps Friday

Get 2 coaching concepts, 2 business nuggets and a quote to ponder. Every Friday I send out an exclusive email with the most industry experience per word on the web.
No Spam. Just the highest quality info for fitness and health professionals on the web.

All posts in "Author: Lou Schuler"

I Hate Hacks

Stop trying to fast-forward through your life and career. Some of the best things need to be experienced the old-fashioned way.

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Quick Tip: Why You Should Host a Charity Event this Holiday Season

Here’s how to champion a worthy cause and boost business at the same time

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A Fitness Pro Opens Up About Body Dysmorphia

BJ Gaddour was the ultimate transformation story, the former fat kid turned cover model. But he paid a steep price for that photogenic physique.

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How to Talk to Your Clients About Hormones

If you regularly discuss testosterone, thyroid hormones, and adrenal problems with your clients, here’s what you need to know … and why you may want to avoid the topic altogether.

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What Are the Rules for Training Older Clients?

Are there exercises you should never do? Equipment you should never use? Here’s how to sort through conflicting views to find the best training practices for your clients.

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Joe Dowdell Got Screwed Out of Building the Gym of His Dreams. Here’s How He Recovered

It was going to be the most innovative and sophisticated gym ever built. A shady contractor and a nervous investor crashed it. There are lessons for all of us in the messy aftermath and inspiring recovery.

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How Charity Pays Off for Gym Owners

Hosting charity events is the ultimate example of doing well by doing good—as long as you also do it right. Read this if you want to raise money for important causes, bring new prospects to your gym and retain your current members.

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How to Train the Modern Celebrity

Working with famous people can elevate your career and your income. But it’s harder than it looks. Here's how to get into the celebrities’ world (and why you may not want to bother).

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Four Reasons Every Trainer Needs a Trainer

Outsourcing your own workouts can mean better results for your clients

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The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
In addition to the recording, you will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime. Unsubscribe any time.
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You can get more actionable coaching and business advice in my popular email newsletter. Each week, I share 2 coaching concepts, 2 business nuggets, and one quote for you to ponder. Over 65,000 fitness and health professionals subscribe. 

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You will get one short email every Friday and occasional promotional messages. You can unsubscribe anytime.

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I read 7 books about how artificial intelligence will change coaching and recorded a podcast with the 11 skills you must have to thrive in an age of AI.

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