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The Top Article of the Week

Butter In Your Coffee and Other Cons: Stories From a Fitness Insider -- Dick Talens

You have to market yourself if you want to make it in fitness. That's a fact. And it's not inherently a bad thing. After all, you need to make money, right?

But there is a disconnect in fitness between good products and good marketing -- and that gap is what Dick Talens exposes this week. For some of the biggest money makers in fitness & health, like Dr. Oz, Tracy Anderson, and Vani Hari, success didn't necessarily follow from expertise. People bought into their products, according to Dick, but "...it wasn't necessarily because their methods work. It's because they marketed their ass off. Those who rise to the top are simply those who are the best at selling their 'wisdom,' even if it's completely wrong."

Using several industry examples, Dick goes on to show just how marketing can trump expertise, even when it seems like real "science" is being used as evidence. Rather than simply expose the problem, however, Dick leaves us with actionable advice -- how to identify a snake oil peddler when we see one.

Strength Training

Training With Laxity: Tips and Advice From Someone Who's Been There, Done That -- Kelsey Reed, TonyGentilcore.com

Squats Versus Hip Thrusts Part III: Forcetime Data -- Bret Contreras

Rock Your Wrist Strength -- Ilya Igolnikov, JenSinkler.com

This Is The Rep Range You Should Train -- David Dellanave

4 Crazy Ways to Squat More Weight -- Rob King, T-Nation

Nutrition

Why I'm Not Scared of Artificial Sweeteners -- Kalli Youngstrom, Breaking Muscle

Nutrition for Injury Recovery  -- John Berardi, Precision Nutrition

Nutrient Timing Part 2 -- Tara Senic

Is Your Low-Carb Diet Ruining Your Athletic Performance? -- Eirik Garnas

13 Foods That Cause Bloating (and What to Eat Instead) -- Adda Bjarnadottir, Authority Nutrition

General Health

12 Awful Fitness Coaching Techniques that Could be Hurting Your Clients -- Krista Scott-Dixon, Precision Nutrition

Why Has Everyone Got It So Horribly Wrong? -- Yusef Smith, Propane Fitness

Let's Stop Calling Exercises "Functional," Shall We? -- Dean Somerset

5 Ways to Dominate your Fitness Sales Pitch -- Pete Dupuis

12 Point Procedure for How to Handle Customer Complaints for Personal Trainers -- Rick McIlwaine, thePTDC

Bodybuilding

Can Genetics Stop You Losing Fat and Building Muscle -- Peter Fitschen, Healthy Living Heavy Lifting

Is The Bro Split A Myth? -- Simon and Joe Passey, JMax Fitness

Flexible Training For Faster Gains -- Eric Bach, T-Nation

Properly Train The Glutes To Increase Performance, Bulletproof Pain and Look Damn Sexy -- Meghan Callaway, DrJohnRusin.com

Exercise of the the Week - Counterbalance Single Leg Squat Off Box with Deadstop -- Luke Buttery

Fat Loss

Weight Loss Motivation: 3 Mind Hacks to Stay Motivated to Lose Weight -- Jordan Syatt

How To Conquer A Lack of Motivation -- Jason Helmes

Cheat Meals: Are You Doing Them All Wrong? -- Tom Venuto

What 14 Ripped Guys Find Hardest About Dieting -- Mike Samuels & Others

The Hidden Transformation -- Gregg Slater, Shredded By Science