The Top Article of the Week
If you ask any experienced trainer—especially one who works with gen pop—they'll tell you that the nutrition game has little to do with calories and macros.
It's not that calories and macros don't matter (they 10,000 percent do). Rather, the point is that your calorie and macro plans aren't what lead to client transformations.
Long-term client transformations always depend on a healthy mindset around nutrition and exercise. Hence, the best way to truly understand your clients' challenges is to walk the walk yourself.
Well, that's exactly what Jorden Pagel did. And he shared his key takeaways in this week's top article of the week.
Dig in and enjoy, fit pros. And happy New Year!
General Health
Troubleshooting Strength Injuries: Redefining Injury — Tyrel Detweiler, Elite FTS
How a Technology Addiction Can Hurt Your Health — Chris Kresser, ChrisKresser.com
What Are the Health Benefits of Skateboarding? — Project Swole
Fat Loss
Fat-Burning Foods Every Man Should Eat: The Final and Definitive List — Christian Finn, Muscle Evo
Kill the Dumb Diets: The Truth about Calories, Food Quality, and Insulin — Paul Carter, T Nation
How Much Cardio Should You Do When Cutting? — Eric Helms, Andy Morgan, and Andrea Valdez, RippedBody.com
The Differences Between the Paleo Diet vs. Keto Diet: 3 Lessons Learned — Steve Kamb, Nerd Fitness
Strength Training
5 Single-Leg Exercises You Might Not Have Tried Before — Meghan Callaway, MC Fitness
Teach Your Clients Well — Lou Schuler, the PTDC
The Ultimate Bodyweight Challenge: Master the Handstand Walk — Travis Pollen, T Nation
Career
The Ancient Secret to Writing Powerful Sales Copy — Pat Flynn, the PTDC
Trainer Survival Guide — Christian Thibaudeau, Thibarmy
10 Marketing Trends to Watch in 2019 — Deep Patel, Entrepreneur
5 Ways to Make Your Elevator Pitch More Engaging — Gene Swank, Forbes