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The Top Article of the Week

Building Bridges: Leveraging Your Employer to Enhance Your Personal Brand -- Tony Bonvechio, PeteDupuis.com

 

Most trainers don't own their own gyms. Most trainers will NEVER own their own gyms. And honestly, that's just fine. You can excel as a trainer without being a gym owner.

But what if you still want to build a personal brand? How can you do so while still honoring the facility where you train your clients? One facility that has spawned several personal brands in addition to the overarching facility brand is Cressey Sports Performance. This week, Tony Bonvechio, who has successfully built his own brand while on-staff at CSP, gives his best advice for how to build a brand that defines you AND adds value to your home facility.

General Health

Not Everyone Needs to Lead -- Dean Somerset

13 Training Tips to Relieve Knee Pain -- Eric Bach

10 Tips for Making Mobility Work with Your Schedule -- Eric Cressey

7 Tips to Improve Your Website's Biography and Get More Leads -- Karen Laing, The PTDC

The Forgotten, Often Overlooked Cause of Low Back Pain -- Tony Gentilcore

Strength Training

The Best Training Method You're Not Using -- Dan John, T-Nation

Troubleshooting Knee Pain While Squatting -- Dani Overcash, Elitefts

6 Lifts to Fix Your Overhead Press -- Joel Seedman, T-Nation

Building the Raw Squat -- Brandon Smitley, Elitefts

My #1 Strength Tip -- John Romaniello

Nutrition

I Don't Care What Your Kids Want to Eat -- Spencer Nadolsky

Fructose: Burying the Boogeyman -- Brad Dieter

Even More Reasons Why Athletes Should Eat Carbs -- Travis Hansen, TonyGentilcore.com

6 Reasons Eating Healthy is Harder Than You Think -- James Heathers, Precision Nutrition

Breastfeeding: How What You Eat Impacts You and Your Baby -- Cassandra Forsythe, Girls Gone Strong

Bodybuilding

How Many Sets Do You Need to Perform to Maximize Muscle Gains? -- Brad Schoenfeld

The Most Common Mistake in Bodybuilding -- Peter Fitschen, BioLayne

5 Timeless Lessons -- Chris Colucci, T-Nation

7 Reasons You're Not Building Muscle (Backed by Science) -- Rudy Mawer

Build Great Biceps So You Can #HitEmWithTheCobra -- Joey Percia

Fat Loss

The 7 Best Workouts for Fat Loss -- Christian Thibaudeau, T-Nation

7 Things I Learned Getting to 10% Body Fat (And How You Can Too) -- Ryan Wood

Willpower is Not the Answer to Sustainable Weight Loss -- Sohee Lee

The Definitive Guide to Estimating Macros -- Steve Hall

6-Packs and 6-Packs: How to Get Shredded Without Giving Up Your Booze -- Jason Helmes