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Habit-based coaching has been proven to be highly effective in terms of long-term client success, especially for the general population. We often see people taking an 'all or nothing' approach to their health and fitness goals (think about the New Years' Resolutioners in January), who unfortunately will be more likely to crash off the wagon than to stay on it.
They are more likely to experience success by taking small steps, gradually improving their knowledge and skill set, in order to make their goals more attainable and sustainable. It's important that they learn (and we teach them), how to integrate health and fitness into their lives with minimal disruption.
At square one, it may seem to our clients that they've got an impossible mountain to climb. In their mind, there's no way they can eat clean and go to the gym four times a week, as well as working a full-time job and looking after the kids. They wouldn't know what to do in a gym anyway. They don't even like gyms.
But maybe they do like playing with their kids in the park, or going for walks. They enjoy that, and it's exercise. It's a step in the right direction (pun fully intended).
Precision Nutrition are an outstanding example of how effective this approach can be, and justify their processes with real-world data. They analyse every aspect of their clients' journeys through surveys and feedback in order to continually improve the service they provide, which we can learn from in order to improve our own quality of service.
General Health
Why Doing Hip Flexor Stretches May Not Loosen and Open Up the Hips -- Dean Somerset, the PTDC
Exercise Is Not A Punishment. You Don't Have To Earn Food. -- Nia Shanks
Modern Day Rest Periods -- Stuart Aitken, Shredded by Science
Exercise and Memory -- Steven Novella, Science-Based Medicine
Why You Fail to Change Your Habits -- Jonny Watson, Propane Fitness
Strength Training
The Importance of Chasing Strength -- Sohee Lee, BretContreras.com
Got Knee Pain? Fix Your Tracking in the Squat and Lunge -- John Rusin, Breaking Muscle
Prevent 45% of Soft-Tissue Injuries with Accentuated Eccentric Training -- Mario Novo, JRx
Exercises You Should Be Doing: Band Resisted 1-Leg Hip Thrust -- Tony Gentilcore
Deadlifting: Should We Pack Our Shoulder Blades? -- Todd Bumgardner
Nutrition
The Great Green Tea Hoax -- Scott Baptie
Busy? Tired? Why You Need LESS Caffeine -- Andrew Heming
How Probiotics Can Help You Lose Weight And Belly Fat -- Hrefna Palsdottir, Authority Nutrition
Bodybuilding
The New Science of Time Under Tension -- Brad Schoenfeld, T-Nation
The Layer System -- Christian Thibaudeau, T-Nation
How To Build Real Muscle: Gary Vaynerchuk's Exact Workout Plan -- Mike Vacanti
Fat Loss
What Drives My Personal Training Clients To Over-Eat? -- Lawrence Judd, Shredded by Science
How To Get The Most (Food) Out Of Your 'Diet' -- Sean Armstrong
The Quick & Dirty Fat Loss Method -- Steve Hall, JMax Fitness
Festive Fat Loss Sing-A-Long -- Carly Jennings, Healthy Living Heavy Lifting
Most People Have No Clue As To How Many Calories They Expend Exercising -- Dr. Arya Sharma