The Internet lets you take on more clients than ever. Here’s how to attract them—and get them to stay—in three simple steps.

Revealing your tastes and quirks and opinions can make you stand out to potential clients and readers, but not always in the right way. Here’s how to decide where to draw the line

It's the simplest, cheapest, lowest-risk, and highest-reward way to show current and former clients how much you care.

A step-by-step guide to educating yourself, finding mentors, and creating the career of your dreams in the fitness industry.

I spent 15 years building my brick-and-mortar business. Here’s how I built an online practice in less than 10 months.

How one fitness pro made the transition from overweight musician to successful trainer

If you’ve ever described yourself as “world-renowned” or “highly sought-after,” or exaggerated your links to athletes or celebrities, you really need to read this article.

Fitness pros have to stop abusing the power they have over their clients. Here are better ways to serve those clients, and improve the industry in the process.

The smallest niche can be the most fulfilling when it’s the perfect match for your interests and skills.

We asked seven well-known fitness pros how they went from zero to thousands of enthusiastic readers and followers. Behind each big audience is a great story.