What can you learn about marketing from a 20th-century campaign to sell cough medicine? That it pays to sell pain.

Many fitness pros want to share their knowledge by writing. Here’s what happened when a fitness writer decided to use her knowledge by training.

Is Warren Buffett’s “say no to almost everything” good advice? For whom? When? Here’s how to decide.

How do you handle a toxic client? Avoid burnout? Get the right kind of attention? After 17,000 coaching hours, here’s what one trainer wishes he could’ve known when he started out.

By ignoring three popular pieces of advice, a rookie gym owner can beat the odds and improve the bottom line.

College isn’t for everyone, but skipping college and going straight to training has its downsides. Read our deep dive into the pros and cons of formal education, and how to make the most out of whatever choice you make.

Attending social events can deepen your bonds with clients, expand your range of prospects, and give you valuable info that makes you a better trainer (and perhaps a better person).

Working in a health club is often regarded as a dead end for ambitious trainers. But in the right circumstances, you can build a multifaceted career and develop an international following while working for someone else.

Working with famous people can elevate your career and your income. But it’s harder than it looks. Here's how to get into the celebrities’ world (and why you may not want to bother).

These 30-minute workouts will help you look like a trainer even when you don't have time to train like one