“Either I stay at the big box gym or I don’t. I would have made $100k this year. But I also would have been miserable.” - Daniel, OTA graduate

If nobody reads or cares about what you say, your fitness business cannot flourish, no matter how good it is.

Most trainers who open a gym make three massive mistakes. Don't want your business to crash and burn? Avoid this guy's mistakes.

Here’s what a program is and isn’t, along with seven principles that create the best workout routine and maximize your clients’ results, including the HIDDEN VARIABLE to change in all great programs.

"I wrote 100 different workouts!" This celebrity trainer shares what it's REALLY like to create and film a successful home workout DVD.

Follow the 2-step Coaching Algorithm and you’ll discover a mental framework that'll help you coach effectively and deliver better cues.

This is the story of how Kale Panoho opened a gym and, in 14 days, had signed up 205 members resulting in $202,540. All budgeting, strategy, marketing, and scripts are included.

You don't need a massive marketing budget to attract your ideal customers. You just need this simple strategy.

Jon Goodman’s chance encounter with a metal spoon will change the way you run your fitness business.

In this five minute video, Dr. Greg Lehman challenge common beliefs and correct myths about biomechanics and posture using current research.