Clients sometimes don’t like to tell you a lot of information. Get more out of your clients faster by simply being "wrong."

Giving thoughtful, meaningful gifts is one of the best ways to build long-term client relationships. Here's how to do it right.

Many personal trainers struggle to build a full, consistent client list. If that’s you, stop everything you’re doing and try these non-obvious strategies instead.

If you have a difficult client who just can’t seem to muster the motivation to hit his or her goals, turn to the "Ulysses contract" to help turn up their passion and accomplish what they set out to do.

While offering a sale or a discount sounds savvy, smart fitness professionals know how to offer so much value that their clients simply cannot wait to pay them. Here’s how you can do the same in your coaching business.

When a prospective client walks into your gym, ask these five powerful questions that every business-savvy fitness professional uses to identify the client's motivation and help you seal the deal.

No personal trainer sets out wanting to sabotage their client’s success. But when you’re faced with an unmotivated client who doesn’t listen, it may have to do with your coaching.

Early mornings in gym. A never-ending list of clients. The grind of constant training. Even the best personal trainers can start to feel overwhelmed and burned out. Before you get to that point, implement these five simple steps and save both your coaching career and your sanity.

After 10+ years as a customer service expert, this successful gym owner explains why everything you know about customer service is WRONG. Here's what's he thinks is right.

Hate it or love it, you’ll need to sell your personal training, but you'll first need to understand your clients on a more psychological level.