You aren’t there to entertain clients. But sometimes you need new ways to solve old problems. These exercise variations freshen up your clients’ workouts while giving them a deeper mind-muscle connection.

They’re affluent. They’re eager to get started. And they can be the most loyal clients you’ll ever have. But they also have unique challenges, and present unique risks, that you need to understand before you start working with them.

Clients will often push back against a trainer, especially one who’s different or younger than them. Their doubts might echo your own fear that you’re in over your head. Here’s how to prove to them, and to yourself, that you’re the right one for the job.

These 30-minute workouts will help you look like a trainer even when you don't have time to train like one

Rise above the competition with this top coach’s small group programming strategies.

Here’s what a program is and isn’t, along with seven principles that create the best workout routine and maximize your clients’ results, including the HIDDEN VARIABLE to change in all great programs.

These five popular exercises may be sabotaging a client’s success and health. Here’s why (and what to do instead).

Some of the world’s best coaches and trainers shared their favorite coaching cue. Are you using them?

Most clients swing in a way that promotes injuries. Follow this proven four-step plan to help them swing safely and effectively.

Follow the 2-step Coaching Algorithm and you’ll discover a mental framework that'll help you coach effectively and deliver better cues.