If we keep training logs to track and improve our training, why not also keep a coaching log to improve our coaching?

Everything looks good on paper, but the measurements are saying otherwise. Well, they're not telling the whole story.

All the exercise science knowledge in the world doesn't help if you can't effectively apply them to help your clients.

It's not uncommon that we choose an inappropriate weight for our clients. Learn how to increase the intensity without wasting the entire set.

Communication is important, but it's the things you don't say (but do) that can be more powerful for building trust.

You know what clients need, but sometimes clients think they know better. Here's how you can match what your clients want with what they need.

Personal trainers need to talk about food with their clients. But to stay on the right side of the law, you have to know what you can and can't say.

Every client is different in how they learn, behave, and succeed. Make sure you use these techniques to help every one of them perform to the best of their abilities.

Maybe writing a brand new workout for each client isn't a good idea after all?

Don't settle for poor client results ...