The mystery finally revealed!

A free workout can be a powerful sales tool, if you follow our step-by-step guide to converting prospects into paying customers

You can’t change a client’s attitude, but these four techniques will help you handle their negativity before it wears you out

Ready to get paid to help your clients manage their meals? Here’s what you must know before you launch a nutrition coaching business.

Sales tend to be one of the biggest obstacles personal trainers face. Consider five steps that will help you land personal training clients.

Are you a personal trainer or a fitness coach? There is a difference. How you distinguish yourself will greatly affect your career.

No matter how carefully you plan a live event, you’re never far from disaster. Here’s how to prepare for the unpredictable.

Trainers are more educated than ever before. But all that knowledge means squat if you don’t know how to teach.

Sooner or later, even the best client will get distracted by real life. Here’s how to start that all-important conversation before it’s too late.

Few trainers have a background in sales or marketing. But if you understand the art of persuasion, your ads practically write themselves.