Few trainers have a background in sales or marketing. But if you understand the art of persuasion, your ads practically write themselves.

Online “influencers” are giving terrible fitness advice and normalizing dangerous extremes. If you help promote them, you’re part of the problem.

Women are more likely to be questioned, challenged, or even overruled by clients, colleagues, and people they’ve never met. Here’s how to push back:

I spent 15 years building my brick-and-mortar business. Here’s how I built an online practice in less than 10 months.

A five-step plan to help every client succeed (even the toughest ones).

Self-regulation gives them the tools to change their behaviors, even when you’re not there to remind them.

With the industry’s first high-profile incident, it’s long past time to discuss exactly where the lines are between acceptable and unacceptable actions and remarks.

If you regularly discuss testosterone, thyroid hormones, and adrenal problems with your clients, here’s what you need to know … and why you may want to avoid the topic altogether.

The highly motivated client presents a challenge we’re rarely prepared for. Here’s how to help that client succeed before burnout or injury derail your program.

With the help of a good voice teacher, the author learned how to make the most of what he has as a singer, and how to help his clients get the best possible results for themselves.