Advice and affirmations that work for most clients may have the opposite effect on a recovering alcoholic or addict. Here’s what you need to understand, from someone who’s been there.

"How do you reduce gluten in a Snickers?" Every day, clients ask trainers questions that range from naïve to misguided to flat-out bonkers. Here’s how to respond in a way that engages clients without insulting them.

Attending social events can deepen your bonds with clients, expand your range of prospects, and give you valuable info that makes you a better trainer (and perhaps a better person).

Clients will often push back against a trainer, especially one who’s different or younger than them. Their doubts might echo your own fear that you’re in over your head. Here’s how to prove to them, and to yourself, that you’re the right one for the job.

Some of the world’s best coaches and trainers shared their favorite coaching cue. Are you using them?

Follow the 2-step Coaching Algorithm and you’ll discover a mental framework that'll help you coach effectively and deliver better cues.

If you’ve ever considered giving away free training, read this before you do anything else.

Whether you’re an online personal trainer or training clients at a gym, honest client feedback gives you a quick glimpse at how you can improve (and make more money).

Clients sometimes don’t like to tell you a lot of information. Get more out of your clients faster by simply being "wrong."

If you have a difficult client who just can’t seem to muster the motivation to hit his or her goals, turn to the "Ulysses contract" to help turn up their passion and accomplish what they set out to do.