When a prospective client walks into your gym, ask these five powerful questions that every business-savvy fitness professional uses to identify the client's motivation and help you seal the deal.

No personal trainer sets out wanting to sabotage their client’s success. But when you’re faced with an unmotivated client who doesn’t listen, it may have to do with your coaching.

After 10+ years as a customer service expert, this successful gym owner explains why everything you know about customer service is WRONG. Here's what's he thinks is right.

Hate it or love it, you’ll need to sell your personal training, but you'll first need to understand your clients on a more psychological level.

Millions of followers hang onto every word Dr. Oz and Food Babe say. Perhaps there's something to their techniques that we can take away from.

Once you get your clients, it’s important to keep them.

If your clients are having trouble staying on-track with goals, help transform their mindset with a little brief therapy.

We can apply CrossFit's strong ideals of community and togetherness to our own client base to further our cause and our clients' motivation (and success).

Communication is important, but it's the things you don't say (but do) that can be more powerful for building trust.

4 ways to know what your client is *actually* thinking.