Learn how to build a personal training referral program with the Token System, a surefire way to get more referrals and improve your clients’ results.

Building your personal training client roster may feel overwhelming, but these marketing strategies will help you get more personal training clients fast.

By catering to people who hate gyms, Planet Fitness has become one of the fastest-growing fitness franchises in the country. Here are its most successful strategies, and how you can do them better.

Here’s exactly what you need to know and do before you share your signature program with the world.

Whether you set your sights on local or national attention, these four tried-and-true strategies will help you get there.

Few trainers have a background in sales or marketing. But if you understand the art of persuasion, your ads practically write themselves.

The most successful fitness pros defy industry norms. Here’s how to become one of them.

What can you learn about marketing from a 20th-century campaign to sell cough medicine? That it pays to sell pain.

If nobody reads or cares about what you say, your fitness business cannot flourish, no matter how good it is.

When a prospective client walks into your gym, ask these five powerful questions that every business-savvy fitness professional uses to identify the client's motivation and help you seal the deal.