The non-gym market is huge and mostly un-touched. Here's how to get people into your club or bootcamp that are uncomfortable with the gym and idea of having a trainer.

How to build a gym that women feel comfortable going into.

The following is a guest post from Martin Rittenberry based in Minnesota. He's developed a powerful system for building an exercise library ...

I heard you were the expert. Are you? Learn to promote personal training properly and others will know it. Use the Value Add System.

Here's 5 oft-ignored mavens for personal trainer referrals in the neighborhood who had trust and connections and interact with a lot of people over the course of the day and can blow up your business.

Clients want magic if they going to hire a trainer. Here are some quick and dirty tricks to show your clients the first time you meet them.

Understanding the difference between features and benefits will improve your marketing and help you get more personal training clients.

Everybody lives by selling something. Personal Trainers seem to be against marketing and selling but it's a part of the business.

A few quick networking tips for personal trainers.

Do you hate training certain types of clients? Chances are they don't like training with you either. Define your brand and build your business.