Identifying the right fitness niche is easy—once you realize that the best customers are the ones you’ll want to work with.

When this busy mother of three decided to start her own business, a few key habits helped her stay on track.

Are you putting in lots of hours for minimal results? You may be focused on the wrong things. Learn to put your time to better use with this simple strategy.

Hard work is important, but not enough. If you want to build a successful personal training business, here’s what else you have to do.

Work smarter (not harder) with this highly productive trainer’s tips.

This quick, easy social media strategy helped one trainer build a robust client roster in just 30 minutes a day.

Start with what you want, and work backward.

Stop focusing on the money you want, and finally make the money you need.

Scaling up is all about marketing and mindset. On this episode of the FitCast, Jonathan Goodman explains exactly how to approach both.

Fitness is all about transformation, yet many trainers approach change all wrong. Forget perfection. The key to success is to embrace the flaws.