If you have a difficult client who just can’t seem to muster the motivation to hit his or her goals, turn to the "Ulysses contract" to help turn up their passion and accomplish what they set out to do.

While offering a sale or a discount sounds savvy, smart fitness professionals know how to offer so much value that their clients simply cannot wait to pay them. Here’s how you can do the same in your coaching business.

Early mornings in gym. A never-ending list of clients. The grind of constant training. Even the best personal trainers can start to feel overwhelmed and burned out. Before you get to that point, implement these five simple steps and save both your coaching career and your sanity.

After 10+ years as a customer service expert, this successful gym owner explains why everything you know about customer service is WRONG. Here's what's he thinks is right.

If you feel out of touch while you're training clients online, try using video technology to keep things personal.

Once you get your clients, it’s important to keep them.

It's part of our job to help clients combat fitness saboteurs, or "fit shamers", to keep their progress consistent.

A happy client is one that sticks around. What does it take to make your client happy? 3 things ...

Improve retention, referrals, and adherence with these tips on building great client relationships.

In an industry rife with dishonestly and associated distrust, it's important for you to add in as many proof elements before making a sales proposition as possible.