Jon Goodman’s chance encounter with a metal spoon will change the way you run your fitness business.

Launch a client transformation challenge to generate buzz, get leads, and make big money with this complete guide to running it successfully.

If you’ve ever considered giving away free training, read this before you do anything else.

You’ve got your certifications. You’ve got your clients. But you still feel inadequate. Here’s how to get over that feeling right now.

Fear of failure. Fear of success. Fear of the unknown. These fears ruin the chances of success for most fitness businesses. But with these tips, it doesn't have to be you.

Giving thoughtful, meaningful gifts is one of the best ways to build long-term client relationships. Here's how to do it right.

Expert shares the four essential steps you must follow to launch a successful business and avoid burnout and common mistakes.

Many personal trainers struggle to build a full, consistent client list. If that’s you, stop everything you’re doing and try these non-obvious strategies instead.

Most new businesses fail in their first year. These are four business secrets to not just surviving, but actually turning a profit in your first 12 months of running a fitness business.

While offering a sale or a discount sounds savvy, smart fitness professionals know how to offer so much value that their clients simply cannot wait to pay them. Here’s how you can do the same in your coaching business.