When a prospective client walks into your gym, ask these five powerful questions that every business-savvy fitness professional uses to identify the client's motivation and help you seal the deal.

Hate it or love it, you’ll need to sell your personal training, but you'll first need to understand your clients on a more psychological level.

Millions of followers hang onto every word Dr. Oz and Food Babe say. Perhaps there's something to their techniques that we can take away from.

Here's how you conduct a home run initial consultation

"The highly practical approach to personal training is here!"

Buying personal trainers' services is an emotional decision and one that often lacks adequate thought.

Did you know that your negative words could be harming a client during the session?

Why diabetics are one of the best, most under-served markets and how you can tap into it to make a lot of money and a difference...

Trainers need to do a better job of meeting clients where they need to be met.

In an industry rife with dishonestly and associated distrust, it's important for you to add in as many proof elements before making a sales proposition as possible.