Whether you set your sights on local or national attention, these four tried-and-true strategies will help you get there.

Online “influencers” are giving terrible fitness advice and normalizing dangerous extremes. If you help promote them, you’re part of the problem.

Revealing your tastes and quirks and opinions can make you stand out to potential clients and readers, but not always in the right way. Here’s how to decide where to draw the line

If you’ve ever described yourself as “world-renowned” or “highly sought-after,” or exaggerated your links to athletes or celebrities, you really need to read this article.

We asked seven well-known fitness pros how they went from zero to thousands of enthusiastic readers and followers. Behind each big audience is a great story.

Ready to dominate Facebook and get more personal training clients? Here’s exactly what you need to do, step by step, for the next four weeks.

You don't need a massive marketing budget to attract your ideal customers. You just need this simple strategy.

You asked, we answered. This month in The PTDC mailbag: gaining followers and dominating social media, getting over imposter syndrome, and the best ways to keep clients.

From scheduling to communication, it's important to know the mobile apps for personal trainers that can boost your business. Check out our top six here.

Do you have a Facebook page, Twitter account, or any other social media outlet and want more followers and more interaction? Read this...