Few trainers have a background in sales or marketing. But if you understand the art of persuasion, your ads practically write themselves.

You know about the benefits of remote training—more money, more freedom, better hours. But take it from this veteran coach: You don’t really know what you’ll face until you try it

This holiday season, give yourself the gift of a full training schedule in the new year

The most successful and influential trainers had to start at the bottom, like everyone. These are the books, courses, and events that allowed this group to rise to the top.

“Evidence-based” doesn’t mean what you probably think it does. Here’s how to harness all the data available to you, from published research to your clients’ preferences.

Stop trying to fast-forward through your life and career. Some of the best things need to be experienced the old-fashioned way.

Traveling for business or pleasure can throw any client into a tailspin. Here’s how to keep them on track

Here’s how to champion a worthy cause and boost business at the same time

The most successful fitness pros defy industry norms. Here’s how to become one of them.

It's the simplest, cheapest, lowest-risk, and highest-reward way to show current and former clients how much you care.