A step-by-step guide to educating yourself, finding mentors, and creating the career of your dreams in the fitness industry.

Self-regulation gives them the tools to change their behaviors, even when you’re not there to remind them.

This sleep expert was sick of watching trainers sabotage their bodies and careers with poor sleep. So he created this guide.

If you’ve ever described yourself as “world-renowned” or “highly sought-after,” or exaggerated your links to athletes or celebrities, you really need to read this article.

Do your assessments make clients hate themselves? Are your workouts designed with a cookie cutter? Can your programs withstand the scrutiny of your peers? A veteran trainer explains why you need to take it easier on your clients but get tougher on yourself.

We asked seven well-known fitness pros how they went from zero to thousands of enthusiastic readers and followers. Behind each big audience is a great story.

What can you learn about marketing from a 20th-century campaign to sell cough medicine? That it pays to sell pain.

Many fitness pros want to share their knowledge by writing. Here’s what happened when a fitness writer decided to use her knowledge by training.

With the help of a good voice teacher, the author learned how to make the most of what he has as a singer, and how to help his clients get the best possible results for themselves.

By ignoring three popular pieces of advice, a rookie gym owner can beat the odds and improve the bottom line.