(OTP#30) Using Strategic Partnerships to Fast Track Business Growth

The gang discusses what to look for in a partnership, the biggest mistake to avoid at all costs, and stories that illustrate how to utilize true engagement to generate business.

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The Episode: Using Strategic Partnerships to Fast Track Business Growth

There are right and wrong ways to begin a podcast, and the gang has it down to a science: Overpriced Starbucks drinks, social media stalking, and Googling yourself. Today, they discuss what to look for in a partnership, the biggest mistake to avoid at all costs, and stories that illustrate how to utilize true engagement to generate business. So many people are too afraid to make that first call, but if they push through those trepidations, they could forge partnerships that transform their business. Don’t sell yourself for less than a mango dragon fruit drink—make that first call.

In This Episode

Why it’s important that you’re not too similar to your partner
Why you shouldn’t work with someone just because you like them
The value of training influencers for free to get your foot in the door
How to utilize true influencers and succeed in an influencer’s economy
The difference between engagement and following
How essential it is to narrow down your choices before you deep dive
Why you should focus on a specific demographic
Carolina emphasizes not selling yourself short
You could be the first person to connect with someone, so always take that first step

“We’re so fixated on followers but engagement is where the money is.”
- Ren Jones

I’m Your Partner, not Your Friend

Partnering with someone just because you like them is a pivotal mistake. It's great to have genuine chemistry with someone you'll be working closely with. But if you're too similar, you're limited by your mutual knowledge, experience, and skills. You need a partnership where you complement each other and fill in for each other’s weaknesses.

Engagement vs. Followers

Working with influencers is critical to expanding your business. But so many “influencers” are focused solely on follower count with the goal of selling products and building their personal brand. Your business’s engagement will multiply when you work with people who are experts in their field and invested in the information they share.

Make the First Call

Taking the first step, that leap of faith, is the hardest part. It's undeniably scary to reach out to a stranger with the goal of connecting. But you're selling yourself short if you let your insecurities prevent you from forming connections that could change your life.

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About Author

Jonathan Goodman

Jonathan Goodman 🇨🇦 has 18yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ) and host of the Obvious Choice Podcast. Over 49,000+ trainers, gym owners, and influencers have hired him to help them scale their online training business through programs like the Online Trainer Mentorship. He also created free software for fitness and nutrition coaches used by over 43,000 coaches: QuickCoach.Fit. 200,000+ follow him on his Personal Instagram where he is very active.