(OTP#32) How Gym Owner Jesus Acuna Made $4,600 in a Single Day with Online Training

Jonathan Goodman talks with Jesus Acuna, a gym owner who has made record profits by fundamentally shifting his business model to reflect a changing economy

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The Episode: How Gym Owner Jesus Acuna Made $4,600 in a Single Day with Online Training

Fitness gyms were hit hard by COVID, sending many of them into debt or even bankruptcy. However, with the online market booming, others were able to transition to an online infrastructure that kept them afloat. In this episode, Jonathan Goodman talks with Jesus Acuna, a gym owner who has made record profits by fundamentally shifting his business model. Even as gyms reopen, our economy has been forever changed. Jesus pivoted to reflect those changes, and his business has never been better.

In This Episode

The steps Jesus made the transition from a brick-and-mortar business
How Jesus now structures his online business
Jesus’s new pricing model
Individual vs. group coaching
The freedom this new model allows in his life
The take-home message for those who want to try this new model

"When you figure out what people want, that’s when they’re gonna work hard.” — Jesus Acuna

Old vs. New

If it ain’t broke, don’t fix it, right? Even if a model has worked for decades, something like COVID can abruptly upend our idea of “normal” and leave us lost. However, if you can push through skepticism and adapt to a changing world, your business could become more successful and impactful than you ever thought possible.

Cash Is King

Jesus talks about how much of his clientele preferred upfront payments to installment plans, a shift he and Jonathan agree is better. Recurring income is great, but more cash up front means more immediate resources for the owner to invest back into his business and people.

Pressure Meets Opportunity

It can be easy to assume that work ethic is innate—you either want to work hard or you don’t. Jesus dismisses this idea, noting how anyone will work hard for something they care deeply about. Change can be disorienting, but if you cultivate a system with accountability, supportive people, and comprehensive resources your clients will succeed.

Ready to scale up your online fitness business?

Apply for OTA 2 here: www.thePTDC.com/OTA2

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About Author

Jonathan Goodman

Jonathan Goodman 🇨🇦 has 18yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ) and host of the Obvious Choice Podcast. Over 49,000+ trainers, gym owners, and influencers have hired him to help them scale their online training business through programs like the Online Trainer Mentorship. He also created free software for fitness and nutrition coaches used by over 43,000 coaches: QuickCoach.Fit. 200,000+ follow him on his Personal Instagram where he is very active.