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The Episode: What to Do When Your Clients Can't Afford Your Training

The guys palled around for a bit (which happens when Carolina takes a day off), but they eventually tackled today’s topic: What if my clients cannot afford my training? Jonathan and Ren share personal stories on the subject, Jonathan reveals a crucial mistake trainers make when trying to gain clients, and they agrees on the best way to make the biggest impact. The two takeaways: Yes to Carolina, no to Reddit.

In This Episode

  • Ren brings up a personal story relevant to today’s topic
  • How getting comfortable can get you into trouble
  • Where to focus your marketing efforts
  • The crucial mistake so many trainers make
  • Jonathan shares two illuminating stories
  • The best approach to reaching more clients
  • Jonathan’s deep realization about online trainers
  • “It’s Day One”

 

“It's important to focus on selling to people who can afford your training and not trying to convince people who can't afford your training to buy your training.” - Jonathan Goodman

 

Go Where the Money Is

Market your services to people who can afford them. That’s it. Trying to convince those who can’t is never worth a coach's time or money.

Philanthropy Gone Wrong

Entrepreneurs often try to disseminate resources by founding a company whose sole purpose is to do exactly that. Let's say someone wants to provide toothbrushes to those who can’t afford them. The best approach is to first build a profitable company that does something else. Then use some of the profits to buy toothbrushes and give them to people who need them.

Day One

A critical reason Jeff Bezos, Elon Musk, and so many other entrepreneurs have reaped success is this: Every day is Day One, Hour One. If you treat every day as a blank slate, where your biases have evaporated and you're hungry for new information, you'll be flexible enough to identify and take advantage of more opportunities.

 

Ready to scale up your online fitness business?

Apply for OTA 2 here: www.thePTDC.com/OTA2

 

 

Sponsors

This episode is brought to you by PT Distinction, the cutting-edge software designed purely for online coaches, to help them save time, expand their reach, and get back to doing what they do best—helping clients get amazing results.

As an added bonus for our listeners, get a full 60-DAY FREE TRIAL to test-drive PT Distinction. Start today at OnlineTrainer.com/ptd

This episode is brought to you by the Online Trainer Academy Certification and Mentorship, the leading business development course for personal trainers, nutrition coaches, and gym owners to responsibly and successfully start, build, and grow your online fitness or nutrition coaching business.

Start today for just $87/month at OnlineTrainer.com/Academy

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