(OTS#5) Packages and Pricing

How much should you charge when you're starting out? When should you raise your rates? Jonathan, Carolina, and Ren offer a proven pricing strategy.

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The Episode: Packages and Pricing

Pricing can make or break your business. But where do you start, and how do you know when to bump it up? Jon, Carolina, and Ren go deep on packages and pricing, while also sharing their insights on banana holders and an age-discrimination case that's been hiding in plain longer than most of us have been alive.

Key Points and Time Stamps

Carolina dreams of mobility experts and Jon gets an icepack for his bed
The most important decision in your business
When do you decide to increase your pricing?
How to make your pricing work for the things you want in life
Recalibrating your business and how much you pay your cohosts

“You've got to figure out what the objective truth is. What do the numbers show you? If you don't like it, you can work on systematically changing it.”

– Jonathan Goodman

Should you compare yourself with others?

We all do it, but it's usually a bad idea. Why? Because most online trainers don’t know what they’re doing. Choose your role models carefully, making sure the person you're tempted to emulate is genuinely successful.

Set your own pricing in a way that works for you

Once you find your niche, the people you connect with will be more than happy to pay your price. That's the power of making your own market.

Work backwards from your goal

Does what you do generate the income you need? If it doesn't, reassess and recalibrate your business to make it work for you.

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About Author

Jonathan Goodman

Jonathan Goodman 🇨🇦 has 18yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ) and host of the Obvious Choice Podcast. Over 49,000+ trainers, gym owners, and influencers have hired him to help them scale their online training business through programs like the Online Trainer Mentorship. He also created free software for fitness and nutrition coaches used by over 43,000 coaches: QuickCoach.Fit. 200,000+ follow him on his Personal Instagram where he is very active.