Ignore this and your client may "feel like they can't do anything to get in shape" and feel like a failure ...

Get noticed without compromising your integrity

Selling sports training to youth athletes is especially difficult because parents are the decision makers. Here's how to do it ...

I love stories where one little environmental tweak changes behaviors and saves the day

Marketing strategies and sales techniques to get new clients for both new and seasoned trainers.

At what point does continuing education become a dead end?

People are declining physically at a staggering rate in the Western world.

Working with clients online is different than in-person. Follow these guidelines to give yourself the best chances at success.

Personal training MUST be personal. Here's 6 ways to go the extra mile for your clients so that you can make more by keeping them longer.

If you're attending fitness conferences and workshops it's important to get the most out of them to advance your career. Here are 14 tips to help you do so.