The buy in is the moment in a clients training cycle when they realize that they want to train for the long term. As a trainer, it's a great moment to get to. Here's how to get the buy in.

5 great tips that any trainer can implement to have more effective consults.

Through writing two books on personal training and running this site, I get a lot of questions. And most, frankly, are bad questions.

[Infographic] 101 Different reasons to exercise. Includes a free poster to download.

Supplements are ruining the integrity of the personal training industry. Here's what you must do...

I lost a personal training client not because I didn't listen to him but because I didn't read the signs properly. Learn from my mistakes...

Increasing strength and performance levels requires a psychological element--it's not just physiological.

Do you know about core training? Not the core training where you do hundreds of sit ups a day, but the core training that's based off of science. Many don't..

Instead of thinking about it as an hour lost, why not consider it an hour gained? Having a client cancel isn't fun, but here's 10 things to do during that time to make sure you take full advantage of the hour.

When a client comes and tells you that they "just want a workout" you should never just give a workout to them. Here's why...