The following is a guest post by Elsbeth Vaino. You're losing clients if you're making these amateur mistakes training women. In a ...

You're losing clients if you're making these amateur mistakes training women. Elsbeth Vaino goes over 8 over-looked tips on training women.

Understanding the difference between features and benefits will improve your marketing and help you get more personal training clients.

While motivation is necessary, Jill Coleman offers an intelligent alternative to the push and shove method.

So you complain about the music in your gym but the proper sound depends on your workout.

Don't you hate the negative image shows like the Biggest Loser give to personal trainers? I do. But what really goes on behind the scenes...

Was your goal to become a personal trainer for athletes? If so do you train your general population clients like athletes even though it's not best suited for them? Chris Smith teaches when and how to take athletic training principles and put them towards your general pop client.

It's a tough job. Do you love it?

Everybody lives by selling something. Personal Trainers seem to be against marketing and selling but it's a part of the business.

Knowing what to say isn't as important as knowing when to keep quiet.