From keto to HIIT to follow-along workouts, the industry ran out of original ideas ages ago. We just keep putting new twists on old methods that work. Understanding that may help give you an edge.

By catering to people who hate gyms, Planet Fitness has become one of the fastest-growing fitness franchises in the country. Here are its most successful strategies, and how you can do them better.

Don’t believe the hype about studios and specialty clubs. That market gets more crowded all the time. But others are still wide-open.

Starting from scratch in a place that’s never seen newer training methods can cause friction, especially with youth coaches who have established beliefs. The trick? Don’t push. Connect.

In the fitness industry, bariatric surgery is often viewed as a cop-out. One trainer who works with pre- and post-op clients wants to tell you why it’s not.

Here’s exactly what you need to know and do before you share your signature program with the world.

Clients who need corrective exercises don’t always want to do them. Here’s how to get them to “take their medicine” without them even noticing.

Every trainer has at least one client who’d rather make excuses than work hard. Here are 4 ways to shut that down.

Trainers are more educated than ever before. But all that knowledge means squat if you don’t know how to teach.

As the fitness benefits of proper sleep pile up, more trainers are advising their clients to get more Z’s. But that’s not always such a good idea.