Fitness is all about transformation, yet many trainers approach change all wrong. Forget perfection. The key to success is to embrace the flaws.

Fitness writer Greg Nuckols reveals his secrets for making research-heavy articles accessible to your audience.

Our schools are failing trainers, who in turn are failing their clients. Here’s how to break the vicious cycle and finally achieve success.

The founder of TriggerPoint Performance has some bracing advice about how to turn your dreams into goals, and your goals into achievements.

Worried about your future in the fitness profession? Here’s some advice from someone who’s been doing it for 25 years.

Rude or oblivious behavior in the gym affects your bottom line. Here’s how trainers can stop it before it even begins.

Few trainers have a background in sales or marketing. But if you understand the art of persuasion, your ads practically write themselves.

Online “influencers” are giving terrible fitness advice and normalizing dangerous extremes. If you help promote them, you’re part of the problem.

You know about the benefits of remote training—more money, more freedom, better hours. But take it from this veteran coach: You don’t really know what you’ll face until you try it

This holiday season, give yourself the gift of a full training schedule in the new year