No matter how well your favorite training style works for you, few clients share your goals. Even fewer are ready for such advanced workouts.
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Recent Articles
It’s time to stop promising instant results and focus on what really matters for long-term success
By ignoring three popular pieces of advice, a rookie gym owner can beat the odds and improve the bottom line.
Did you know the number of flavors in a meal affects how much you eat? If your client is struggling to drop the pounds, and keep them off, try these well-researched but lesser-known strategies.
Extreme weight loss comes with a side effect that can be unpleasant, unwieldy, and even unhealthy for your client. Here’s what you can and, more important, what you can’t do to help.
Your brilliant program doesn’t stand a chance against the realities of a crowded gym. Here’s how you can change things up without compromising your client’s results.
It was going to be the most innovative and sophisticated gym ever built. A shady contractor and a nervous investor crashed it. There are lessons for all of us in the messy aftermath and inspiring recovery.
New moms are often in a hurry to get their pre-pregnancy bodies back. But if they’re experiencing symptoms like incontinence, back pain, or a “poochy” stomach, they could have serious injuries that require a more cautious approach.
"How do you reduce gluten in a Snickers?" Every day, clients ask trainers questions that range from naïve to misguided to flat-out bonkers. Here’s how to respond in a way that engages clients without insulting them.
When someone in your bootcamp or training group is limited by lower-back, shoulder, or knee pain, here are 15 creative ways to modify the program without compromising results.