They’re affluent. They’re eager to get started. And they can be the most loyal clients you’ll ever have. But they also have unique challenges, and present unique risks, that you need to understand before you start working with them.

Clients will often push back against a trainer, especially one who’s different or younger than them. Their doubts might echo your own fear that you’re in over your head. Here’s how to prove to them, and to yourself, that you’re the right one for the job.

Your weight loss recommendations may do more harm than good. We break down weight loss psychology and how the best coaches set their clients up for confidence and success.

"Online training has given me a couple extra thousand a month, which allows me to work less and have time with my son, and help more people all at the same time."

These 30-minute workouts will help you look like a trainer even when you don't have time to train like one

“Either I stay at the big box gym or I don’t. I would have made $100k this year. But I also would have been miserable.” - Daniel, OTA graduate

If nobody reads or cares about what you say, your fitness business cannot flourish, no matter how good it is.

Rise above the competition with this top coach’s small group programming strategies.

Most trainers who open a gym make three massive mistakes. Don't want your business to crash and burn? Avoid this guy's mistakes.

Here’s what a program is and isn’t, along with seven principles that create the best workout routine and maximize your clients’ results, including the HIDDEN VARIABLE to change in all great programs.