There are more than 43 million adults ages 65 or older. Want to tap into these massive, growing market? You absolutely must first do these three movement assessments.

Most new businesses fail in their first year. These are four business secrets to not just surviving, but actually turning a profit in your first 12 months of running a fitness business.

The best fitness professionals with successful businesses follow these four major business principles that have nothing to do with quick fixes or slimy marketing.

While offering a sale or a discount sounds savvy, smart fitness professionals know how to offer so much value that their clients simply cannot wait to pay them. Here’s how you can do the same in your coaching business.

Anterior pelvic tilt is one of the most common postural imbalances, and one many personal trainers don’t fully understand. Here are the surprising facts you might not know, plus five crucial exercises for your clients to try today.

Before you open a gym, listen to this gym executive who oversees the operations of a 15,000+ square-foot flagship gym, and ask these 10 brutally honest questions if you want to run a successful fitness business.

When a prospective client walks into your gym, ask these five powerful questions that every business-savvy fitness professional uses to identify the client's motivation and help you seal the deal.

Want to be successful? Every smart fitness coach knows these 101 personal training secrets. Don’t skip #28 on this big list. It could get you fired!

Every year, 1.4 million new Americans are diagnosed with diabetes. Exercise plays a key role in managing this disease, and a diabetic client will look to you for help.

No personal trainer sets out wanting to sabotage their client’s success. But when you’re faced with an unmotivated client who doesn’t listen, it may have to do with your coaching.