If you want to cultivate a fitness business that makes money, drop the self-help books. Instead, try these four steps to shift your mindset and kickstart your career.

If you have a difficult client who just can’t seem to muster the motivation to hit his or her goals, turn to the "Ulysses contract" to help turn up their passion and accomplish what they set out to do.

A successful fitness pro shows us 7 easy strategies to transform how we read and absorb information. Follow these steps to be a smarter human and more successful personal trainer.

Don’t make the mistake of getting certified as a personal trainer by the wrong organization. Not all certifications are made equal. Here are the top three choices in U.S., plus which one to choose based on your budget, the type of client you want to coach, and more.

There are more than 43 million adults ages 65 or older. Want to tap into these massive, growing market? You absolutely must first do these three movement assessments.

Most new businesses fail in their first year. These are four business secrets to not just surviving, but actually turning a profit in your first 12 months of running a fitness business.

The best fitness professionals with successful businesses follow these four major business principles that have nothing to do with quick fixes or slimy marketing.

While offering a sale or a discount sounds savvy, smart fitness professionals know how to offer so much value that their clients simply cannot wait to pay them. Here’s how you can do the same in your coaching business.

Anterior pelvic tilt is one of the most common postural imbalances, and one many personal trainers don’t fully understand. Here are the surprising facts you might not know, plus five crucial exercises for your clients to try today.

Before you open a gym, listen to this gym executive who oversees the operations of a 15,000+ square-foot flagship gym, and ask these 10 brutally honest questions if you want to run a successful fitness business.