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Best Content of the Week

On March 13, when it was clear Maryland was heading into a shutdown, I sent out an email to my list with the three-word subject above. The message was simple. I encouraged my audience to accept reality, and to look for any silver lining—like the opportunity to establish healthy new routines.

I still believe in that message, and I still encourage my clients to adopt this amor fati mindset. I know many of you have been doing the same.

But in this week's top pick, Tony Gentilcore cautions against taking the idea too far, and reminds us of a crazy fact we too easily forget:

Our clients are real humans, with real problems and real emotions. Whether we like it or not, their lives don't revolve around their health and fitness. No matter your message, it's important to keep that in mind.

The Biggest Lie the Diet Industry Ever Told You -- Josh Hillis, losestubbornfat.com

Even during this strange time we're navigating, the diet industry is telling lies, writes Josh Hillis. The biggest one is this: "How your body looks should be the most important thing in your life, at all times."

To the contrary, he says, it's okay to check in with yourself to see how you're doing, and to give yourself a break if a strict diet or workout routine doesn't seem like the most important thing in your life right now.

Because you've been told enough lies.

— Shane McLean

Best Video

Programming for the Novice Athlete -- Tex McQuilkin, NSCA

Just because we can't go to workshops or seminars right now doesn't mean we have to stop learning and growing as trainers and coaches.

In this 49-minute lecture from an NSCA Coaches Conference, Tex McQuilkin shows you how to unlock the potential of novice athletes. (True to his name, he opens with his own background as a self-trained athlete at a Texas high school not unlike the one in Friday Night Lights.)

He explains how to identify the areas of opportunity for individual athletes, and how a strength and conditioning coach can address those needs to maximize their performance.

Favorite line: "Strength sits on an island by itself without your ability to use it."

— Esther Avant

Best Social Media Post

While acknowledging that "now isn't a great time for some people" to focus on nutrition, Ben Carpenter offers 15 ways to manage calories without actually counting them.

— Christina Abbey

Best Podcast

Quarantine Crashers -- Jordan Syatt, Mike Vacanti, Andrew Coates, and Dean Guedo, The Fitness Devil

— Mike Howard

More Great Fitness Content 

25 Tips to Maximize Your Home Workouts -- Joel Seedman, Advanced Human Performance

Building Social vs. Financial Capital in Your Fitness Business -- Mike Robertson

"Nutrition Is 80% of Your Results" Is 93.1% Nonsense -- Ben House, Facebook

Shoulder Pain Rehab for an Olympic Weightlifter -- Aaron Horschig, Squat University

Three Exercises to Eliminate Back Pain Without Stretching -- Anders Varner, Barbell Shrugged

10 Exercises to Instantly Improve Hip Mobility -- Arash Maghsoodi, Michael Lau, and Craig Lindell, drjohnrusin.com